Semalt Explains What Is Referral Spam And Why You Need To Get Rid Of It

by Audrey McCurley | August 16, 2017 8:38 am

For every blog or commercial website, traffic is a good thing as soon as it keeps most bloggers online. Very many digital marketing platforms focus on creating a virtual market, where one can reach many consumers using online means like a website. Most of these techniques revolve around Search Engine Optimization (SEO) concepts such as key word searching, backlinking, SMM, content marketing and getting referrals.

In internet marketing, referral traffic can help a business to make great profits. Visitors who come to your website from referrals form an important part of the client base because they are person-to-person contact.

Not only does the referral traffic convert but it can also form the basis of most recurrent traffic. In some cases, your website can be getting a tremendous traffic from referral links. A close examination of those links, you may find a significant portion of it is from referral spam traffic. Experiencing unknown traffic from questionable websites can easily be spam. However, you should not worry about getting spam emails. It’s okay to receive traffic from people with your electronic mail or brand contact information. The problem comes when an unsuspecting person complies with the instructions present in the spam email. As a result, it is a crucial step for every internet user to beware of spam.

Look at the tips that the expert of Semalt[1] Digital Services, Alexander Peresunko, gives in order to let you recognize and eliminate referral spam.

Spam are those emails which contain malware, Trojans as well as other infectious files or URLs. Spammer’s goal is to get to the computer of the victim and perform tasks which may hurt their SEO efforts. In some cases, this traffic might come from different suspicious websites. To find referral spam on your Google Analytics, you can look at the emails or the links which have the highest bounce rates. In this case, these emails are certainly spam. Many people click these links only to find it is spam.

Every online business works hard to get a consistent flow of customers. This urge leads to many e-commerce websites adopting a plan to get visitors from various diverse sources. One of the most common sources of traffic is from referral links. These links mostly come from persons within your target niche who have an interest in what you offer. However, spammers tend using this chance to get to your information. This guide prepared by Semalt can help you to detect referral spam from Google Analytics. Furthermore, you can use the information present in the analytics and make an email list of the legitimate customers.

Endnotes:
  1. Semalt: http://semalt.com/

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