by Audrey McCurley | March 3, 2017 8:06 am
Whenever you visit the search engine for any query, you get a range of websites related to that query. You often visit those sites that are shown at the top. Have you ever thought why some sites are always at the top and some are at the bottom? The reason is top most sites provide more relevant matter related to your keyword. This is possible by using a technique Search engine optimization (SEO). SEO is a process of making the site better and rank higher than other sites in any particular search engine thereby driving traffic towards the site. SEO Austin is one of the best engine optimizations that you can opt for.
Types of SEO
Before going with SEO you must be aware of its basic techniques and practices. In general there are three types of SEOs-
White Hat SEO: This technique helps to increase the ranking of website in a gradual and steady manner by following the guidelines of search engines. It utilizes the technique of including high quality content while developing the websites and optimizes site’s HTML. It ensures the site is within the manual research and outreach. Besides it offers high wholesome level.
Black Hat SEO: Unlike white hat, black hat SEO improves the ranking of the website in a quick and unpredictable manner. It provides growth on site’s ranking for a short time period. This technique destroys the weaknesses in the search engine algorithm to ensure high ranking of the sites without following SEO guidelines of the search engines. It offers low wholesome level.
Grey Hat SEO: This technology combines the feature of both black and white hat SEO. When clients demand quick and better results or companies are under pressure, companies utilize this technology to some extent without crossing the lines into black hat but outside the white hat SEO too.
Source URL: http://imarketingbay.com/methods-to-improve-the-ranking-of-any-website/
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